This internal marketing campaign was the last step of a 2 year process for Breville. After failing to gain traction with a previous agency, they came to me for help with getting a quick and beautiful brand done for their values, something that would make the values easy to understand and remember.
While I didn't have the budget or time for custom illustrations, I was able to heavily customise stock illustrations to achieve mostly unique icons that communicate the principles quickly. I extended this brand further creating stickers, posters, wallpapers, internal comms and in the end an animation to communicate the values to Breville staff.


